ABOUT
ABOUT
About David Mathews
About David Mathews
I work at the intersection of performance marketing, platform strategy and marketing systems. My career started in paid media execution and optimization, but my work has expanded into experimentation, governance, automation and AI-enabled decision-making.
I work at the intersection of performance marketing, platform strategy and marketing systems. My career started in paid media execution and optimization, but my work has expanded into experimentation, governance, automation and AI-enabled decision-making.
PORTRAIT PLACEHOLDER
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Three chapters at Vistaprint
Three chapters at Vistaprint
Paid Search → Performance Max → Platform Strategy
Paid Search → Performance Max → Platform Strategy
At Vistaprint, I moved through three chapters: Paid Search, Performance Max and Platform Strategy. Along the way I managed performance across markets, designed and evaluated experiments, built platform governance approaches, created automation from scratch and helped turn manual marketing processes into repeatable systems.
At Vistaprint, I moved through three chapters: Paid Search, Performance Max and Platform Strategy. Along the way I managed performance across markets, designed and evaluated experiments, built platform governance approaches, created automation from scratch and helped turn manual marketing processes into repeatable systems.
From Scripts to Systems
From Scripts to Systems
I taught myself JavaScript and Google Ads Scripts to solve problems that standard workflows could not address. That grew into alerting, reporting, search-term analysis and AI-assisted tools used across multiple regions. I was recognized with a Think Big Spot Bonus for ownership and rollout of the AI Media Alerting System.
I taught myself JavaScript and Google Ads Scripts to solve problems that standard workflows could not address. That grew into alerting, reporting, search-term analysis and AI-assisted tools used across multiple regions. I was recognized with a Think Big Spot Bonus for ownership and rollout of the AI Media Alerting System.
What I’m focused on now
What I’m focused on now
Today my focus is platform strategy, governance, tactical planning and building AI-powered marketing systems that help teams move from data to decisions faster. I am most interested in problems where marketing, technology and decision-making intersect.
Today my focus is platform strategy, governance, tactical planning and building AI-powered marketing systems that help teams move from data to decisions faster. I am most interested in problems where marketing, technology and decision-making intersect.