SELECTED CASE STUDIES
Marketing systems, platform decisions, and experiments.
Marketing systems, platform decisions, and experiments.
Marketing systems, platform decisions, and experiments.
A growing body of evidence-led work across paid media, Performance Max, platform governance, automation, and AI-powered decision support.
A growing body of evidence-led work across paid media, Performance Max, platform governance, automation, and AI-powered decision support.
A growing body of evidence-led work across paid media, Performance Max, platform governance, automation, and AI-powered decision support.
Project’s Summary
CASE STUDY 01
CASE STUDY 01
NL Packaging Parity
NL Packaging Parity
Sep – Oct 2024 • Paid Search • Netherlands
Sep – Oct 2024 • Paid Search • Netherlands
13 → 20 campaigns • spend +73% MoM
13 → 20 campaigns • spend +73% MoM
COMPLETED
CASE STUDY 02
CASE STUDY 02
UK T-shirt PSNB Deep Dive
UK T-shirt PSNB Deep Dive
Aug – Oct 2024 • Paid Search • UK
Aug – Oct 2024 • Paid Search • UK
9 optimization recommendations
9 optimization recommendations
COMPLETED
CASE STUDY 03
CASE STUDY 03
UK T-shirt Visibility Recovery
UK T-shirt Visibility Recovery
Nov 2024 – Mar 2025 • Paid Search • UK
Nov 2024 – Mar 2025 • Paid Search • UK
Visibility recovered to ~37%
Visibility recovered to ~37%
COMPLETED
CASE STUDY 04
CASE STUDY 04
Polos Parity Project
Polos Parity Project
Dec 2024 • Paid Search • 7 EU markets
Dec 2024 • Paid Search • 7 EU markets
2 → 7 active markets
2 → 7 active markets
COMPLETED
CASE STUDY 05
CASE STUDY 05
CA GeoX Media Mix Test
CA GeoX Media Mix Test
June 2025 – August 2025 • AI Media / PMax • Canada
June 2025 – August 2025 • AI Media / PMax • Canada
~2× PMax efficiency vs Search
~2× PMax efficiency vs Search
COMPLETED
CASE STUDY 06
CASE STUDY 06
Canada: Search → 100% Performance Max
Canada: Search → 100% Performance Max
May 2026 – June 2026 • AI Media / PMax • Canada
May 2026 – June 2026 • AI Media / PMax • Canada
$5.33M FY26 PMax portfolio • −97% Search spend
$5.33M FY26 PMax portfolio • −97% Search spend
COMPLETED
CASE STUDY 07
CASE STUDY 07
BCN Onsite Knowledge Transfer
BCN Onsite Knowledge Transfer
October 2025 – November 2025 • Performance Max + Paid Search • Global / onsite enablement
October 2025 – November 2025 • Performance Max + Paid Search • Global / onsite enablement
35-slide enablement session
35-slide enablement session
COMPLETED
CASE STUDY 08
CASE STUDY 08
Smartly Integration — Canada
Smartly Integration — Canada
Jan – Mar 2026 • AI Media / PMax • Canada
Jan – Mar 2026 • AI Media / PMax • Canada
24 asset groups launched
24 asset groups launched
COMPLETED
CASE STUDY 09
CASE STUDY 09
Publisher Alerts Foundation
Publisher Alerts Foundation
2025 • Global AI Media foundation • Global AI Media
2025 • Global AI Media foundation • Global AI Media
Foundation for later alerting
Foundation for later alerting
COMPLETED
CASE STUDY 10
CASE STUDY 10
Google Ads Scripts Suite
Google Ads Scripts Suite
2025–ongoing • Global AI Media • US, Canada, ANZ
2025–ongoing • Global AI Media • US, Canada, ANZ
On-demand analysis across US, CA and ANZ
On-demand analysis across US, CA and ANZ
COMPLETED
CASE STUDY 11
CASE STUDY 11
AI Media Alerting System
AI Media Alerting System
Built 2025 • recognized Dec 2025 • Global AI Media • EU, ANZ and North America
Built 2025 • recognized Dec 2025 • Global AI Media • EU, ANZ and North America
Global rollout • Think Big Spot Bonus
Global rollout • Think Big Spot Bonus
COMPLETED
CASE STUDY 12
CASE STUDY 12
Gemini Search Theme Generator
Gemini Search Theme Generator
~Mar 2026 • AI Media / PMax • Canada
~Mar 2026 • AI Media / PMax • Canada
50 search themes per asset group
50 search themes per asset group
COMPLETED
CASE STUDY 13
CASE STUDY 13
AI Recommendation Engine
AI Recommendation Engine
Current • Platform Strategy • Global
Current • Platform Strategy • Global
In progress — AI decision support
In progress — AI decision support
CURRENT
CASE STUDY 14
CASE STUDY 14
Placement & Distribution Intelligence
Placement & Distribution Intelligence
2025–26 • Global AI Media • Global
2025–26 • Global AI Media • Global
In progress — decision-support workflow
In progress — decision-support workflow
CURRENT
CASE STUDY 15
CASE STUDY 15
ANZ Holiday Tactical Plan
ANZ Holiday Tactical Plan
Current • Platform Strategy • ANZ Google
Current • Platform Strategy • ANZ Google
$195K Demand Gen budget
$195K Demand Gen budget
CURRENT
CASE STUDY 16
CASE STUDY 16
Reddit Max + AU CLS Roadmap
Reddit Max + AU CLS Roadmap
Current • Platform Strategy • Reddit AU
Current • Platform Strategy • Reddit AU
Current — outcome to be validated
Current — outcome to be validated
CURRENT
CASE STUDY 17
CASE STUDY 17
WorkMagic CLS — US Reddit
WorkMagic CLS — US Reddit
Current • Platform Strategy • Reddit US
Current • Platform Strategy • Reddit US
Current — validation exercise
Current — validation exercise
CURRENT
CASE STUDY 18
CASE STUDY 18
Bidding & Budget Governance
Bidding & Budget Governance
Current • Platform Strategy • Governance • Global Campaigns / Markets
Current • Platform Strategy • Governance • Global Campaigns / Markets
Current — controlled automation
Current — controlled automation
CURRENT
CASE STUDY 19
CASE STUDY 19
Placement Governance & Distribution Control
Placement Governance & Distribution Control
Current • Platform Strategy • Governance • Global / Performance Max
Current • Platform Strategy • Governance • Global / Performance Max
Current — AI-assisted governance
Current — AI-assisted governance
CURRENT