CAREER ROADMAP
A chronological view of paid media, experimentation, automation, and platform strategy across Vistaprint, IPG Mediabrands, QuantInsti, ReachLocal and Blockdale Media.
VISTAPRINT · JUL 2026 — PRESENT
Senior Executive — Platform Strategist
Own platform strategy and governance across Google in ANZ and Reddit globally across AU and US. Designed the ANZ Holiday Tactical Plan with a $195K Demand Gen budget and 100% ROAS target; lead Reddit Max evaluation, split-text testing, CLS incrementality planning, n8n and Google Ads Scripts automation, and LLM-driven decision workflows.
VISTAPRINT · FEB 2025 — JUN 2026
Senior Executive — AI Media / Performance Max
Managed approximately $7.23M in media spend. Led Canada’s $5.33M Search-to-PMax transition, reducing Search spend 97% and contributing to approximately $2.1M annual avoided wasted spend while maintaining sales. Built and globally rolled out AI Media Alerting, automation, reporting, and enablement.
VISTAPRINT · AUG 2024 — FEB 2025
Senior Executive — Paid Search
Managed Paid Search across 13 European PPAG markets with approximately $1.09M in portfolio spend. Rebuilt Netherlands Packaging structure, scaled Polos parity across seven markets, restored UK T-shirt visibility from 6.6% to approximately 37%, and built the Publisher Alerts foundation.
IPG MEDIABRANDS · APR 2023 — JUL 2024
Senior Executive — Paid Search & Social
Created and optimized Google, Facebook, Microsoft, Pinterest, LinkedIn and Snapchat campaigns across approximately ₹76 Lakhs monthly client spend. Improved optimization scores by more than 20%, delivered 25–30% social performance improvements, and achieved more than 75% campaign-goal success.
QUANTINSTI LEARNING · OCT 2022 — MAR 2023
Paid Marketing Specialist
Created and optimized Google Ads campaigns with approximately ₹12 Lakhs monthly budget for course and product lead generation. Increased lead volume approximately 30% through a 25% budget increase, remarketing, keyword, audience, and allocation improvements.
REACHLOCAL INDIA · AUG 2021 — OCT 2022
Search Engine Marketing Analyst
Managed Google and Microsoft Search Ads for US and Canada local businesses with an average monthly budget of approximately $240K. Applied insight across 10–15 verticals to support approximately 15% month-on-month conversion improvement and reduce advertiser churn by approximately 20%.
BLOCKDALE MEDIA · APR 2017 — JUN 2019
Marketing Specialist
Developed the early marketing foundation that led into performance media, campaign operations, and measurable growth work.
JP MORGAN CHASE · MAR 2016 — APR 2017
Fraud Operations Specialist
Built operational rigor and analytical discipline in a high-accountability environment before moving into marketing.
BLOCKDALE MEDIA · JUL 2015 — MAR 2016
Marketing Assistant
Started in marketing support and campaign coordination, establishing the foundation for a career in performance and platform strategy.