CASE STUDY 07

BCN Onsite Knowledge Transfer

BCN Onsite Knowledge Transfer

BCN Onsite Knowledge Transfer

October 2025 – November 2025 • Performance Max + Paid Search • Global / onsite enablement

DATE / PERIOD

October 2025 – November 2025

WORKSTREAM

Performance Max + Paid Search

MARKET

Global / onsite enablement

BUSINESS PROBLEM

Automation only scales if other people can use and extend it.

WHAT I DID

Created and delivered a 35-slide enablement session covering alerting, self-serve alert creation and prompt engineering.

IMPACT

Enabled two teams to build their own alerts and extend the capability beyond the original builder.

TOOLS / SKILLS

Google Slides • Prompt Engineering • Enablement • Knowledge Transfer