CASE STUDY 18
Current • Platform Strategy • Governance • Global Campaigns / Markets
DATE / PERIOD
Current
WORKSTREAM
Platform Strategy • Governance
MARKET
Global Campaigns / Markets
BUSINESS PROBLEM
As a part of my new role, I need to manage the rules in the internal automated bidding tool to ensure changes being made are in sync with performance.
WHAT I AM DOING
Working with each Global Campaigns and markets to come up with bidding rules to ensure changes are smooth with least human intervention.
EXPECTED IMPACT
Automated bidding changes and budget management based on internally specified rules & targets.
TOOLS / SKILLS
Google Ads • Bidding & Budget Governance