CASE STUDY 05
June 2025 – August 2025 • AI Media / PMax • Canada
DATE / PERIOD
June 2025 – August 2025
WORKSTREAM
AI Media / PMax
MARKET
Canada
BUSINESS PROBLEM
Canada needed evidence for the right balance between Search and PMax.
WHAT I DID
Executed a geo experiment across approximately $1M combined media to compare media-mix cells.
IMPACT
PMax-heavy cell demonstrated ~2× efficiency versus Search; informed the adopted 70/30 PMax/Text strategy and later consolidation.
TOOLS / SKILLS
Google Ads • Geo Experiment • PMax • Search • Measurement • Conversion Lift Study