CASE STUDY 01
Sep – Oct 2024 • Paid Search • Netherlands
DATE / PERIOD
Sep – Oct 2024
WORKSTREAM
Paid Search
MARKET
Netherlands
BUSINESS PROBLEM
Packaging coverage was incomplete versus the US benchmark, leaving demand uncaptured.
WHAT I DID
Rebuilt the campaign structure end-to-end, identifying missing campaigns/ad groups/keywords and coordinated Dutch ad-copy translation.
IMPACT
13 → 20 campaigns; spend +73% MoM with internal ROAS (iROAS) held around 100–110%. First solo Vistaprint project.
TOOLS / SKILLS
Google Ads • Campaign Architecture • Keyword Research • Language Localization • Looker