CASE STUDY 19
Current • Platform Strategy • Governance • Global / Performance Max
DATE / PERIOD
Current
WORKSTREAM
Platform Strategy • Governance
MARKET
Global / Performance Max
BUSINESS PROBLEM
No analysis on how PMax can be improved in terms of placements & constant and continuous checking on Channel Distribution.
WHAT I AM DOING
Creating an AI Agent that pulls information from the scripts created around placements & channel distribution to integrate the information with internal performance.
EXPECTED IMPACT
AI Agent that recommends placement exclusions for PMax & integrates channel-level analysis into performance shifts and reporting.
TOOLS / SKILLS
Agentic AI • Google Ads Scripts • Performance Reporting Enhancement