CASE STUDY 16
Current • Platform Strategy • Reddit AU
DATE / PERIOD
Current
WORKSTREAM
Platform Strategy
MARKET
Reddit AU
BUSINESS PROBLEM
Reddit Max is a new campaign format that needs to be understood and tested without losing the existing purchase-conversion framework.
WHAT I AM DOING
Designing campaign integration, split-text testing, budget allocation and a combined CLS framework to establish incrementality.
EXPECTED IMPACT
Strategic roadmap in development; outcome to be validated through CLS before scaling.
TOOLS / SKILLS
Reddit Ads • Reddit Max • CLS • Experiment Design