CASE STUDY 17
Current • Platform Strategy • Reddit US
DATE / PERIOD
Current
WORKSTREAM
Platform Strategy
MARKET
Reddit US
BUSINESS PROBLEM
Need to validate Reddit as a proven partner before removing fixed-spend constraints for Reddit in the US.
WHAT I AM DOING
Working with WorkMagic to conduct a CLS test; successful validation enables a move toward ROAS optimization.
EXPECTED IMPACT
Success criterion: prove incrementality and unlock flexible ROAS-based optimization.
TOOLS / SKILLS
Reddit Ads • WorkMagic • CLS • Partner Strategy